The One Simple Trick that can double your Adsense revenue

-by Brad Bahr

(c) Brad Bahr - All Rights reserved
http://www.no-nonsense-internet-marketing.com
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I've been working with Google's Adsense program for a while
now. If you're not already in the program, why not take a
look at it now at https://www.google.com/adsense. I really
like Adsense. It makes me money and it's easy to work with.
Just some simple copy & paste into your webpage and you're
done. Right?

Wrong! You can do it that way if you want. Who knows? Maybe
you'll get lucky and get a lot of clicks. But if you're
really serious about making a lot of money with the program,
you're going to have to tweak it a little.

I've invested quite a bit of time experimenting with the
program. When I first signed up, I got some clicks and made
a tiny bit of money. That wasn't good enough. I knew there
must be a way to get more of my visitors to click on the
ads.

Google has a strict policy about not pointing to the ads in
any way or asking people to click on them, so there were two
things I couldn't do. What else was there?

Then I remembered reading an article once that discussed the
psychological impact of colors on the human mind. I started
researching everything I could find on the subject.

After a lot of reading, many tests and periods of watching
my clicks go up and down, I found the one color combination
that seemed to work the best.

Testing previously done at supermarkets had revealed that
the same product could pull more sales from just changing
the colors of the label. What were these colors? Red and
yellow! The combination of these two colors has an immediate
impact on the person who sees them. They make your eyes stop
and focus. They pull your eyes right to that part of the
page. They grab your attention! I'm not sure exactly why the
combination of red and yellow does this, but it does. On one
of my sites, I changed my Adsense ads to a bright red border
and a yellow background with black text and URL.

My click through rate more than doubled with just that one
simple change. That's what worked on my site. Your site's
color scheme may work better with a slightly different color
combination. Try lots of different color variations. Make a
change in the morning and let it ride for the whole day. The
next morning, try a different set of colors. Change the
border, background, text. Change everything you can. Most
importantly, keep detailed records of the color scheme you
used, click ratio and revenue generated.

After you've done all the experimenting you want to, go back
to the most profitable one and let it run for a week or so
and see how it does. I'm always trying different colors even
after my run of good clicks with red and yellow. There are a
lot of color combinations to choose from. You never know
when you'll find just the right one.